By Samantha Schmidt, (c) 2017, The Washington Post The Facebook messaging group was at one point titled “Harvard memes for horny bourgeois teens.” It began when about 100 members of Harvard College’s incoming freshman class contacted each other through the university’s official Class of 2021 Facebook group.
They created a messaging group where students could share memes about popular culture – a growing trend on the internet among students at elite colleges.
The founders of the group chat demanded that students post provocative memes in the larger group to gain admittance to the smaller group.
The students in the spin-off group exchanged memes and images mocking sexual assault, the Holocaust and the deaths of children, sometimes directing jokes at specific ethnic or racial groups, according to screenshots of the chat obtained by the Crimson.
Start by looking at the Home and About Us pages on their websites. Super Friendly Bank, for example, may look like this: From looking at this (and from reading the copy and viewing the materials), we can conclude that Super Friendly Bank is all about the people of Anytown — employees, community, teams, partners, and families.You can also just do a linear spectrum or a full-out scatter plot if you have multiple competitors.If you want to get really fancy, you can make each competitor’s dot larger or smaller depending on what you think the competitor’s overall market share is.In short, your brand message strategy says what’s special about your brand and it’s personality. And the good news is that it doesn’t have to be a long, drawn-out process.These brands — whether legacy or newer arrivals on the consumer scene — own a relevant idea in the mind of the target audience they’re trying to reach. Now, imagine the above Dove ad, with the Axe message, “The cleaner you are, the dirtier you get.” It wouldn’t work on many levels. Here’s the quick approach to who you can (and should) be within your category.